MINI provides a first glimpse of the trend-setting design of the upcoming all-electric model family: Charismatic Simplicity is called the reduced design language that focuses on the essentials. Each new MINI model gains its own strong individual character that is expressed in distinctive design features, while exuding individuality with a clear brand affiliation. Sustainable materials are another essential part of the new design language.
“With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for,” says Oliver Heilmer, Head of MINI Design.
“We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.”
Giving a preview of the new Charismatic Simplicity design language. With a sneak peek of the new round OLED display, the modern steering wheel, as well as seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies.
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